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SHAPING THE FUTURE OF READING: MIT PRESS

EVERAGING THE GESTURAL INTERFACE

Unlike most digital books, which are static versions of their printed counterparts, the NONOBJECT iPad application places interactivity at the core of the experience. Objects can be re-skinned, rotated, flipped and zoomed, as if they were real-life objects. And the reading experience itself seeks to leverage every interaction of the iPad—from two-finger scrolling to nonlinear content browsing.

EXTENDING + INNOVATING TRADITIONAL PRINT MODALITIES

Tables of contents have appeared in books for centuries. But in the NONOBJECT iPad app, the table of contents is elegantly reinvented popping over the existing text to give readers an easy opportunity to jump to another section. This app opens many new experiential possibilities, enabling linear and non-linear experience at the same time. Extrapolating from this concept, we realized we no longer needed pagination.

ENABLING DEEPER CONTENT EXPLORATION

Printed books are inherently two-dimensional, but many of the images in the NONOBJECT book are taken from a three-dimensional environment. Leveraging Quicktime technology and using gestural swiping, readers of the NONOBJECT iPad app can dive into these robust digital objects, exploring them in depth and with a control unmatched by a static page.