Even if your job has nothing to do with graphic design, you still can benefit from learning the basics of Adobe Photoshop. The statement is especially true for those who frequently organize social events. Thus, being able to create influential advertising materials will save you the need of hiring a professional designer every time you arrange an exhibition, a club party or a music concert.
Despite the overwhelming popularity of social networks, printable flyers remain an efficient mean of promotion. Eye-catchy and easily customizable, flyers can save both your time and budget. In summer when bars, night clubs and music halls are filled with guests, creative party flyers are on the highest demand.
If crafting a stylish flyer is your goal, this article can become an ultimate source of inspiration and advice that will help you on the way. All you need is some free time, patience, an installed editing application Adobe Photoshop, and our practical guidelines to follow.
Getting started: choose the right format
First off, you should decide where and how you will use the flyer. If your goal is promotion on social media, e-mailing, and making copies on a home printer, then we recommend you to pick the RGB color model in Adobe Photoshop. If you’re going to order copies from a printing house, then the four-color CMYK model is the right option. In any case, try to keep the number of dots per inch (DPI) not less than 300; the level of DPI is what influences the quality and clarity of your image.
When it comes to printing, it’s essential for you to create an indent, and stick to the guidelines on safe design area. A 3-5mm edge margin ensures that no important information will be lost due to possible errors in the process of printing and trimming a flyer.
Pick interesting fonts to make your text catchy
When designing a party flyer, it’s important to decide what’s main, and what is secondary. If you wish to accentuate the text, then it should be written in a legible font, and in capital letters. For example, the title always looks great in Montserrat Extra Bold, Mont or Akira Expanded. You can find plenty of free fonts on such popular sites as dafont.com or on Google Fonts.
Remember the rule of thumb: writing the date of an event in large legible letters will make your flyer informative. The rest of contact information such as address of a club, phone number, and social networks can be written in Bebas Neue, Oswald, Open Sans, Montserrat Regular/Light, etc. Such sans-serif fonts will look good in print.
But don’t say “no” to experiments: you can play with placement and alignment of fonts. Asymmetric and slanted orientations can make any composition look catchy even if you are using a classic typeface. The effects of distortion and thinning are some of the latest trends in graphic design.
Mind the composition of your flyer
Applying visual effects and using catchy images are other effective ways to draw everyone’s attention. If your party doesn’t have a theme, and is not dedicated to a specific event, using photos of attractive girls will help to catch your visitors’ eyes. Such free sites as pexels.com, unsplash.com, and pixabay.com can help you with the visual part as they offer thousands of high-quality photos and backgrounds for graphic design. It’s worth placing extra elements in addition to images of people. For example, you can add images of palm trees, cocktails, splashes, and light effects to design of a summer flyer. If you have difficulties cutting out small elements, we recommend you to apply PNG format – with its transparent background it can be easily pasted into a flyer’s layout.
Play with the effects and textures
Placing large objects in the foreground and applying a blurring effect to them will help you enhance the visual effects, and create the sense of depth. To make the layout look dynamic you can apply motion blur to some elements, add lines at an angle that seems to cut the design, grunge shapes, as well as light and color spots that are placed along the diagonal of the image.
Consider using free flyer templates
Creating a PSD flyer template from scratch can be an exciting process. However, as a newbie in graphic design you might need extra time to learn the rules and consider all important details. Luckily, we have a quick and effective solution: visiting such professional stock sites as https://www.elegantflyer.com/ will allow you to pick pre-made flyer templates that can be easily customized in Adobe Photoshop. Go to the section https://www.elegantflyer.com/category/free-flyers/ to find an impressive array of templates, and use them as a source of inspiration, or as the effective time-savers.
We hope that our tips and tricks will help you at creating a stylish flyer template, and wish you luck at promoting your cool club event!