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Endorsements + Praise for the NONOBJECT book

“A designer’s motto should always be ‘What if?’ It certainly is the motto of Nonobject. The fantasy of what an object should or could be becomes a way for the designer to embrace experimentation and imbue projects with a vitality that expands beyond the physical object and into our experience.”

–Paola Antonelli, Senior Curator, Architecture and Design, The Museum of Modern Art

“Nonobject explores the space between the product and the person — exactly the place where contempo rary design should be looking. This relational space is normally explored using the tools of interaction and service design. Branko Lukić does it by developing product design fictions as triggers for new ideas—and thus for new social conversations. It is a challenging approach that brings very inspiring results.”

–Ezio Manzini, Milan Polytechnic

“A century of exponential innovation has left us in a world of too many artifacts — and too few. The result is a poverty of abundance that begs for a radical new view of design. Nonobject is that radical new view.”

–Paul Saffo, Managing Director, Discern

“Branko Lukić is the best design-fiction designer in the world. His wry and eerie metaphysical extrapolations make lesser efforts seem toylike.”

–Bruce Sterling, Author